The current report is prepared by the Business Intelligence Unit of GNORA Communication Consultants and consists of the major findings of the Readership and Viewership Survey conducted by RAI Consultants Ltd and the monthly TeleBarometer by AGB Nielsen Media Research (Cyprus). Findings for online media are based on measurements of the Cyprus Organisation of Internet Publishers, while listenership ratings are based on the findings of a survey conducted

Web records increase, newspapers are falling

Newspapers: Saturday and Sunday newspaper editions recorded a drop compared with the previous quarter, while the daily editions recorded a slight increase. On an annual basis, the newspapers readership was lower compared to the corresponding period last year.

Portals: Philenews and Sigmalive receive the most traffic, while the ranking of the rest of the websites is reshuffled. The majority of the websites recorded an increase in traffic compared to previous quarter.

Radio: CyBC 3 and Radio Proto continue to lead the ratings.

Magazines: The downward trend in readership continues for both weekly and monthly magazines. Chryses Syntages took the lead among weekly magazines, with Time-Out (now renamed into Check In), maintaining the lead for monthly magazines, recording however, losses.

Television: SIGMA took the lead in both the general ratings and the main news broadcasts. Alpha follows in second place in general ratings, while RIK climbs in second place in the main news broadcasts. ANT1 falls in third place in both categories.

GNORA offers comprehensive services in Corporate and Political Communication, Public Affairs and Publishing in Cyprus and Greece. It is a specialised consultancy company, which relies on the expertise, experience and networking of its staff to manage and protect the reputation of private and public organisations and individuals.

Since its establishment in 2003, GNORA has managed to win the trust of the largest Cypriot and foreign companies operating in Cyprus, as well as of leading political figures and international businessmen included on the Forbes list.

GNORA was declared national champion for Cyprus by the European Business Awards (EBA) 2016/17 in the customer focus category and was awarded the InBusiness Award for the best small and medium sized company in Cyprus in 2013. It is a member of the Fipra network (Finsbury International Policy & Regulatory Advisers – www.fipra.com), the largest European network of public affairs consultancy companies, and has a strategic cooperation on political communication with the Israeli company SHAVIV Strategy and Campaigns – www.strategyandcampaigns.com.

 

Newspapers

The newspaper readership of the dailies as well as Saturday’s and Sunday’s editions recorded a decrease during the quarter October – December 2018 (compared with the corresponding quarter of 2017). Saturday and Sunday newspaper readership followed a downward trend compared to the previous quarter with the dailies however, recording a marginal increase (+0.5% weekdays, -3% Saturdays, -1.4% Sundays). Consistently on top, Phileleftheros newspaper maintained its lead, also recording a slight increase on weekdays and on Sundays, with its percentage however, decreasing on Saturdays compared to the previous quarter (+0.4% on weekdays, -1.7% on Saturdays and +0.5% on Sundays). Politis follows in second place in readership, although it recorded losses on weekend editions compared to the previous quarter (-0.4% on Saturdays and -1.1% on Sundays); it did record a slight increase, however, on weekdays (+0.8%). Moreover, Haravgi recorded a small increase in weekdays and Sundays newspapers, remaining at the same levels on Saturdays. The rest of the newspapers remained at the same levels compared to the previous quarter, though Kathimerini recorded the biggest drop (-0.6%).

 

Oct.Dec. 2018

Weekdays

12.2%

Saturday

20.3%

Sunday

14.6%

 

%

readership

%

readership

%

readership

Phileleftheros

8.0

57,702

15.0

108,983

9.3

67,616

 

Politis

4.1

29,539

4.7

34,035

3.1

22,249

 

Haravgi

2.2

16,142

2.6

18,871

3.0

21,407

 

Simerini

1.7

12,585

 

Alithia

1.1

8,153

0.8

5,884

0.4

3,207

 

   Sport Day

0.6

4,353

0.4

3,011

0.4

3,003

 

  Cyprus Mail*

0.2

1,204

0.2

1,204

0.2

1,724

 

  Kathimerini

1.0

6,965

 

  Machi

0.2

1,336

 

* Cyprus Mail readership does not include non-residents and tourists

 

Websites

 

Oct.Dec. 2018

Weekdays

12.2%

Saturday

20.3%

Sunday

14.6%

 

%

readership

%

readership

%

readership

Phileleftheros

8.0

57,702

15.0

108,983

9.3

67,616

 

Politis

4.1

29,539

4.7

34,035

3.1

22,249

 

Haravgi

2.2

16,142

2.6

18,871

3.0

21,407

 

Simerini

1.7

12,585

 

Alithia

1.1

8,153

0.8

5,884

0.4

3,207

 

   Sport Day

0.6

4,353

0.4

3,011

0.4

3,003

 

  Cyprus Mail*

0.2

1,204

0.2

1,204

0.2

1,724

 

  Kathimerini

1.0

6,965

 

  Machi

0.2

1,336

 

* Cyprus Mail readership does not include non-residents and tourists

 

Philenews and Sigmalive are in the top two spots in terms of number of visitors. Sigmalive recorded a slight drop compared with the previous quarter (1,047,575 unique visitors), while Philenews returned to the top, featuring a significant increase (from 903,742 unique visitors). Cyprus Times ranked third, climbing three places compared to the previous quarter, while ToThemaOnline and Reporter follow in fourth and fifth place respectively. More specifically, Cyprus Times saw its traffic increase by 204,956 unique visitors, in contrast with Offsite, which recorded a decrease by 199,762 unique visitors, and fell from third place, in the previous quarter, to eighth place behind Politis and Alphanews. It is worth noting that compared to the previous quarter, the majority of websites recorded increase in terms of unique visitors, while traffic from social media recorded in total a slight fall. As for the devices used to access news sites, mobile phones continue to be the most popular choice of most users.

Radio

Period 01 July – 31 October 2018

Morning zone

CyBC 3 continues to lead the ratings in the morning zone, maintaining its lead from the second-placed Radio Proto; though it recorded a drop compared with the previous quarter (-0.8%). Channel 6 and Love Radio ranked third and fourth, with only a marginal difference between them.

24-hour ratings

CyBC 3 is steadily ahead in listeners’ preference over a 24-hour period, while Radio Proto follows at a close distance (compared with the morning zone). Channel 6 and Sfera Radio ranked third and fourth respectively, while Mix FM follows in fifth place, up two places compared to the previous quarter.

Weekly magazines

Readership

Oct.-Dec.

 2018 (%)

October

2018 (%)

November

2018 (%)

December

2018 (%)

32.0

31.6

26.9

32.7

Chryses Syntages

12.2

88,403

10.6

77,016

11.4

82,980

13.9

100,687

TV Mania

11.5

83,673

10.2

73,888

12.6

91,248

Down Town

9.4

67,818

9.6

69,358

9.5

68,675

ΟΚ

9.3

67,393

7.1

51,719

8.8

63,756

11.6

83,974

Tele-Ores

8.7

63,164

7.1

51,358

5.6

40,255

9.4

68,226

Cappuccino

5.6

40,622

5.3

38,478

4.7

34,109

6.1

44,269

Beaut. People

3.5

25,409

4.5

32,413

2.6

18,929

3.4

24,635

Readership of weekly magazines recorded a slight drop, compared with the previous quarter (-2.7%), while the difference was significant compared with the same period last year (-17.9%). Chryses Syntages take the lead, compared with the previous quarter (+1.5%) and leaving behind TV Mania and Down Town, which are again circulating separately. All other magazines followed an upward trend, besides Beautiful People, which recorded decrease compared to the previous quarter (-3.2%). It is worth noting that Hello magazine has stopped circulating.

Monthly magazines

Readership

(Top 10)

Oct.Dec. 2018

(%)

October

(%)

November

(%)

December

(%)

21.2

20.9

18.3

22.4

TimeOut

8.8

64,013

9.0

65,416

6.7

48,227

7.6

54,878

Madame Figaro

6.0

43,748

5.8

41,807

4.1

29,619

6.9

49,768

In Business

5.0

36,411

3.6

26,137

5.9

43,010

5.9

42,814

Omikron

2.9

21,207

2.6

18,841

4.1

29,427

3.5

25,612

Taste

1.8

13,048

1.1

7,842

3.1

22,664

2.5

17,848

Gastronomos

1.6

11,378

0.8

5,754

0.4

2,764

1.1

7,659

Must

1.6

11,544

1.1

7,702

2.2

16,072

2.0

14,691

Glykes Alchimies

1.2

8,813

1.1

7,971

1.4

10,465

1.3

9,148

Easy & Homemade 

0.7

5,195

0.6

4,704

1.0

7,112

1.0

7,169

MAN

0.6

4,620

0.3

1,813

0.9

6,337

1.0

7,465

Readership of monthly magazines recorded an even steeper decrease compared with the previous quarter (-3.7%), while also dropping significantly compared with the same period of 2017 (-11.5%). Time Out magazine maintained its lead, rising slightly compared with the previous quarter (+0.4%). Women’s lifestyle magazine Madame Figaro ranks second, recording a slight decrease however (-1.2%). Business magazine IN Business remains in third place, though with slight losses compared with the previous quarter (-1.2%).

Television

The general ratings of Sigma recorded a significant increase, compared to the previous quarter (+4.1%), taking the lead in general ratings and peaking in December (17.50% viewership). Alpha, which remained at the same levels compared to the previous quarter, follows in second place, while ANT1 ranks in third place, recoding a marginal drop (-1.0%). At the same time, a significant rise is recorded by CyBC 1 (+4.1%), climbing in fourth place and leaving behind OMEGA (ex-TVONE) and CYBC 2, which recorded a slight fall (-0.7% and -2.3% respectively).

Sigma takes the lead in main news bulletin ratings as well, while at the same time CyBC 1 climbs in second place, leaving ANT1 in third. In particular, Sigma gains ground compared to the previous quarter (+2.1%), reaching its peak in November (17.9% viewership) while CyBC 1 records the biggest increase for the same period (+2.7%), reaching its peak in December (17%), a month during which the state channel took the lead. On the other hand, ANT1 recorded a slight decrease compared to the previous quarter (-2.4%), reaching its lowest ebb in November (13.8% viewership). OMEGA and ALPHA follow in fourth and fifth place, recoding however, a decrease compared to the previous quarter (-0.4% and 1.2% respectively).