- ΓΝΩΡΑ Σύμβουλοι Επικοινωνίας: ΜΕ ΤΗ ΔΥΝΑΜΗ ΤΗΣ ΟΜΑΔΑΣ
INBusiness, Τεύχος 124 / Ιούνιος 2016 [PDF]
GNORA is a specialised consultancy firm that offers services in Corporate and Political Communication, Public Affairs and Publications. This year, it marks 13 years of successful operation and is a reliable partner to major corporations and organisations. The company, according to Sylvia Karakatsani, head of the Communication Department, was created by Andreas Hadjikyriacos, who served as a journalist for many years. Today, GNORA employs 17 people.
What services do you offer?
GNORA offers services that cover the entire range of its clients’ communication needs. It designs, manages and protects the image and reputation of companies, parties, individuals and organisations, offering services that include Press Office, Media Relations, Crisis Management, Lobbying, Media Monitoring, comprehensive Internal Communication and Corporate Social Responsibility programmes, as well as all types of publishing operations. Examining each client’s needs in depth, it forms a Strategic Communication Plan, which includes the communication objectives, messages, target audiences and tools that the client will need to use.
What are your most important achievements?
We consider our participation in the communication team of Nicos Anastasiades’ election campaign in the 2013 Presidential Elections as important, as well as our collaboration with DISY in the Parliamentary Elections of 2011 and 2016.
What was the biggest challenge for you over the recent past and what do you feel makes you stand out from the competition?
The biggest challenge was the change in the state of affairs and communication needs that arose from the economic crisis. We analysed developments and were able to promptly identify the needs created by the new environment of interaction between businesses and the public. Our effort to upgrade the services we offer and update the tools we use in communication is ongoing, enabling us to be effective by proposing solutions that meet the specialised needs of each of our clients.
Who are the key-individuals in your company?
At GNORA we do not single our people out, as we perform better as a team. The company’s strong presence is down to its remarkable executives, who work with enthusiasm and efficiency. Creativity and effectiveness are defining factors in our work. Each team member contributes to the success and growth of the company.
What are the main challenges facing the world of communication in Cyprus today?
The significant changes over the past few years in the way businesses operate but also in the structure and needs of society have changed the content of the messages and the way in which these are relayed. The communication approach needs to be bold, targeted, transparent and substantive, so it stimulates interest and averts any distrust. Furthermore, wide use of online media and social networks demand the implementation of more direct and interactive communication strategies, which meet the companies’ needs. Professionals in the field of communication have a duty to evolve constantly, think creatively and make use of all the new means of communication. At the same time, they need to be in a position to foresee potential problems that could develop into a crisis and act proactively to prevent incidents that could harm an organisation’s reputation.
How do social media and new technologies, which give the public special power, change things and how do you view the new state of affairs?
Digital media and particularly social networks have changed the communication sector completely. The public can freely and publicly express its views in this new digital environment, participate in open discussions, and express criticism, either in good faith or with the aim of deliberately harming an organisation’s reputation. We have seen and handled many cases of serious communication crises that started from social media networks and became viral within just a few hours.
To protect an organisation’s reputation requires correct and effective management of social media networks. Special care is recommended as regards the content of messages directed at the public and particularly how negative comments are handled.
Cyprus has exited the Memorandum. Where is the communication world, after three difficult years and what are your predictions for 2016?
The communication sector was not dramatically affected by the economic crisis, despite the difficulties it faced. Today, the prospects are described as positive. The recovery of the market, stabilisation in the business sector and the return to profitability allows companies to redefine their targets and visions, and review their communication strategy. Implementing comprehensive communication programmes is essential for organisations that want to reposition themselves dynamically in the new, vastly different economic and social environment so as to boost their reputation and image. Furthermore, the resurgence of foreign companies’ interest to operate in Cyprus opens new horizons for the communication sector as well.
» Creativity in communication means to think freely and act responsibly
» The success of a client’s communication strategy is measured by the reliability and trust that each communication action inspires
» The ideal media mix for a client today includes online media and social networks, television and radio, and print media to a lesser extent.
- Year of Establishment: 2003
- Years in operation: 13
- Cooperation with firms abroad: Member of the Fipra European network (Finsbury
International Policy & Regulatory Advisers) and the European network of communication companies Euracsis
- International presence: Greece and associates in Israel
- Most important clients: Petrolina, Wargaming, Hermes Airports, PwC, ΕΤΕΚ, PASYXE, Securities and Exchange Commission
- Annual turnover: Around €1m